About
Designing complex products where strategy, systems and people meet.
Designing complex products where strategy, systems and people meet.
I’m a Senior / Staff Product Designer with over 15 years of experience in design and more than a decade working on high-complexity digital products in fintechs and scale-ups such as Nubank, EBANX and RD Station.
I work at the intersection of strategy, systems and human behavior, partnering closely with product, engineering and leadership to design solutions that balance customer needs, business outcomes and operational constraints.
What I do
My work focuses on high-complexity and high-impact products, often in regulated or large-scale environments.
I help organizations:
My work focuses on high-complexity and high-impact products, often in regulated or large-scale environments.
I help organizations:
• Design and evolve end-to-end product and service experiences
• Navigate complexity involving compliance, risk and scalability
• Reduce friction and improve conversion in critical user journeys
• Use design as a lever for business growth, efficiency and quality
Rather than designing only interfaces, I design structures, experiences and product foundations that scale.
How I work
I’m deeply involved in continuous discovery and strategic decision-making, leading and facilitating processes that bring clarity to ambiguous problems.
My approach combines:
• Discovery and research grounded in real user behavior
• Close collaboration with PMs, engineers, data and risk teams
• Facilitation of strategic rituals that support roadmap and prioritization
• Strong alignment between design intent and technical execution
I act as a strategic partner, not just a delivery role, influencing product decisions across multiple teams and business units.
What I care about
I’m motivated by challenges where design has a direct and measurable impact — whether that means improving conversion in critical funnels, mitigating risk, increasing operational efficiency or raising the overall quality bar of a product.
I believe good design happens when clarity, systems thinking and empathy come together to support both people and organizations.
Beyond work
Outside of work, I value time with my family — cooking, spending time outdoors and exploring the beaches and trails of Florianópolis. Slowing down and staying close to real life often shapes how I think about building more humane, sustainable digital experiences.
Let’s talk
If you’d like to discuss product challenges, collaboration or opportunities, feel free to get in touch.
